kingnovel Chapter 397 Huge Future Profits (Part 3)
Chapter 397 Huge Future Profits (Part 3)
2009 year 11 month 20 day,
Future Technology Group, together with well-known automobile companies such as BYD, Qiancheng, Qirui, and Qianan, jointly announced that they will hold a discussion meeting on new energy vehicle charging technology standards at the Grand Hyatt Hotel in Shenzhen on December 1, 2009.
The core goal of this meeting is to develop unified charging standards for new energy vehicles.
In fact, this conference is an important industry gathering led by Future Technology Group and strongly supported by the industrial sector.
The main framework of the charging standard has been compiled by Future Technology Group, and this discussion meeting aims to conduct final discussions and improvements on some detailed issues.
Participating in this conference means supporting this charging standard and also shows the willingness to cooperate with Future Technology Group.
It is worth noting that this charging standard has received support at the national level, which undoubtedly greatly enhances its authority and influence.
Once this standard is recognized nationally, other automakers will need to follow this technical standard when designing charging interfaces, just like the unified specifications for electrical plugs.
Of course, this is not a mandatory requirement.
Automakers can still choose not to adopt Future Technology Group's charging technology, but for the sake of industry development and user convenience, unifying domestic charging standards is undoubtedly the best option.
At the same time, if a company has more advanced charging technology, it can continue to develop and improve it.
This open and inclusive attitude is conducive to promoting technological progress across the industry.
More importantly, the country is actively promoting this new energy vehicle charging standard to become an international standard.
If successful, it will bring huge international influence and voice to my country's new energy vehicle industry, and help Chinese companies occupy a more advantageous position in the global market.
This standardization initiative not only reflects the industry leadership of Future Technology Group, but also demonstrates the country's high attention and forward-looking layout for the development of the new energy vehicle industry.
Although other joint venture car companies are unhappy, they have no choice but to send people to participate because Future Automobile Company has taken the lead in developing new energy vehicles, has achieved success, has attracted many allies, and has received support from the country.
The trend is set and difficult to change.
Liu Tie, chairman of the joint venture Baoma Automobile, was indeed unhappy after receiving the invitation letter from the industrial department: "Why should Future Auto be in the lead? There are so many state-owned auto companies, and which one is not better than Future Auto?"
Liu Tie certainly doesn't think that the joint venture Baoma is necessarily better than Future Auto. In some aspects, he admits it.
The joint venture Baoma was established in 2003 and its annual sales volume last year was tens of thousands of vehicles.
Sales in the first half of this year increased significantly year-on-year, but since the launch of the ES6, Baoma Auto's sales have plummeted.
Therefore, Liu Tie hated Hao Qiang, but he had to admit that he was better than him.
However, he felt jealous in his heart and refused to admit defeat.
State-owned automobile companies, such as FAW-Volkswagen, may sell around 65 vehicles this year.
Of course, in terms of the profit margin of each vehicle, Future Auto beats FAW-Volkswagen again.
Low advertising costs, no 4S stores to share profits, low R&D costs for independent production lines, national policy subsidies, and high pricing...
Generally speaking, the overall profit margin of domestic automobile brands is between 5% and 10%.
High-end brands or best-selling models may reach around 15%.
These days, the profit margins for cars are higher. For a domestically produced car priced at 150,000 yuan, the car company makes a profit of around 10,000 yuan.
Half of the profits of these joint venture car companies are taken away by foreign capital.
Alas, there isn't much left.
The Future Auto Company estimates that it will make a profit of 20 yuan by selling a standard-equipped Future ES6, which is equivalent to selling 20 Volkswagens.
Therefore, the profit margin of Future Automobile Company will be much higher than that of FAW-Volkswagen.
Of course, FAW also has high-end brands such as Audi.
However, to make the same profit as FAW-Volkswagen's annual sales of 650,000 vehicles, Future Motors only needs to sell 50,000 Future ES6s.
After a few days,
At the Grand Hyatt Hotel in Shenzhen, domestic automobile companies sent senior executives to participate in the standard-setting meeting.
At nine o'clock in the morning, the meeting was held in the hotel's conference room, and the participants received a draft of the new energy vehicle charging standard.
After the meeting started, the leaders of the industry gave speeches and explained the significance of the formulation of this standard.
Hao Qiang came and said something on stage, supporting the unification of charging standards for new energy vehicles.
Generally speaking, the formulation of technical standards does not require the presence of these bigwigs. Technical personnel are usually involved, with each company taking responsibility for a part, or discussing it together.
However, the charging standards for new energy vehicles are of great significance.
If car companies do not unify charging standards and each do their own thing, it will waste public resources.
Next, there will be a voting signature. Those who agree can stay, and those who disagree can leave.
In the end, representatives from all car companies agreed.
The discussion on the next technical details may take one or two days. It doesn’t matter if you don’t listen or participate. Just wait for the official standard to be released.
Hao Qiang also left and someone took charge of the company.
Two days later,
"GB/T18487 National Standard for Electric Vehicle Charging" (Trial) was officially promulgated, and its content is more detailed than later standards.
Future Technology Group has design drawings of the charging pile's appearance. If you want it, you will have to spend money, but the price is not expensive. There is no need to spend money to design it yourself.
However, if you need to obtain complete charging technology authorization, the cost will be high.
Most automobile companies such as Changcheng, Qirui, and Changan have expressed their willingness to cooperate with Future Automobile Company if they enter the new energy vehicle field.
The establishment of this standard will undoubtedly give future automobile companies an advantage.
The charging technology licensing fee is 0.5% of the car's sales price (plug-in hybrid vehicles are discounted). If the average sales price is 20 yuan, the technology licensing fee will be 1000 yuan.
One million new energy vehicles would amount to 1 billion yuan.
In 2023, Huaguo's sales of new energy vehicles will reach approximately 960.3 million units, of which pure electric vehicles will sell approximately 721.7 million units.
If most car companies use Future Auto's charging technology, Future Auto can earn tens of billions of yuan in technology licensing fees every year.
Of course, the protection period of technology patents is only 20 years, but the profits within these 20 years are already considerable.
Maybe in the future car companies will upgrade their charging technology, which will lead to a new round of harvest.
Therefore, the initial investment of 50 billion yuan in building charging piles is insignificant in comparison.
In addition, it will bring considerable marginal benefits.
If other car companies can understand Hao Qiang's strategic layout, they will surely compete for a piece of the pie.
However, by the time they realize it, the situation has already been decided and they can only sigh in despair at the huge profits from future automobiles.
"Damn it! Selling cars is not as profitable as selling technology!"
"Hey, if I had known this earlier, I wouldn't have bothered with cars and just focused on charging technology."
Those senior executives of the car companies would probably secretly curse Hao Qiang for being cunning.
Of course, Future Technology Group took the lead in developing new energy vehicles and established charging standards. It was the first to take the plunge and invest so heavily in charging piles.
Even if car companies develop more advanced charging technology in the future, it will be impossible for them to switch.
Future Technology Group controls a large number of charging stations, but charging technology alone is useless.