kingnovel Chapter 870 Enthusiasm
Chapter 870 Enthusiasm
Liang Ranran seemed dissatisfied with the answer and pointed out: "It seems that you don't know much about your business trends."
"That's true. He is responsible for all these things." Zhou Qi admitted.
"Are you still in Beijing now? Something seems to have happened here and someone has called the police." Liang Ranran added.
"Where is the exhibition venue?" Zhou Qi asked with a frown.
After getting the address, Zhou Qi hung up the phone and immediately called Lin Yifeng.
The news he got from Liang Ranran confused him, but it was certain that she went to a retail expo, got into trouble there, and ran into Lin Yifeng.
Since taking over the factory, Lin Yifeng has become much more mature and stable, but thinking back to his previous style of doing things, people are still a little worried.
After the phone rang a few times, it was finally connected. Lin Yifeng was surprised by the sudden call: "Brother-in-law, why are you calling so suddenly? What's the matter?"
"Are you in Jing City?" Zhou Qi asked directly.
"Yes, I'm here to attend a retail expo." Lin Yifeng replied.
"So what happened?" Zhou Qi asked.
Lin Yifeng asked in surprise: "How did you know?"
"My friend saw you at the exhibition and just told me."
Zhou Qi explained: "What exactly happened?"
Not long after, Zhou Qi personally came to the national retail expo.
The exhibition is large in scale, with many participating brands and a constant stream of visitors. After some searching, Zhou Qi found the booth of Pinliang, which was beautifully decorated and particularly eye-catching.
Pinliang is already well-known in China, and many customers gathered in front of the booth to purchase products and enjoy the special discounts of the exhibition.
Zhou Qi breathed a sigh of relief when he saw that everything was operating normally at the booth.
Here, he found Lin Yifeng's figure, and the stone in his heart fell to the ground. In fact, the matter was not as serious as Liang Ranran described, it was just a competition problem in the industry.
An employee of Pinliang had an argument with an employee of another brand over product promotion and even came to blows.
As the person in charge, Lin Yifeng needed to deal with this issue, and all this happened to be witnessed by Liang Ranran, which led to the previous phone call.
"Is everything settled?" Zhou Qi asked Lin Yifeng.
"It's just a small problem. I paid some money and apologized and it was solved." Lin Yifeng replied.
"Brother-in-law, I didn't expect you to be in Beijing and make a special trip for such a small matter."
"Take care of some business by the way."
Zhou Qi responded briefly and noticed another canned food brand at the opposite booth. Although he had never heard of this brand, he thought it was probably just a brand from a small place.
It doesn't take much thought to know that the people who had just had an argument with them were the staff of this brand.
However, Zhou Qi didn't take this trivial matter to heart. Instead, he felt that Lin Yifeng had matured a lot. If it were in the past, with his personality, he would have probably taken action.
"Why are you attending this exhibition?" Zhou Qi asked curiously.
Exhibitions like this are mainly for promoting brands.
In addition to online channels, this type of exhibition is also one of the mainstream methods. However, as the person in charge of Pinliang's operations, Lin Yifeng personally came to the exhibition, which seemed to be a waste of talent.
Lin Yifeng explained: “Brother-in-law, you suggested that I explore the large supermarket market before, and I think this is indeed an opportunity.
This time I came to Beijing, I also wanted to investigate and see if there are similar projects in big cities.
Moreover, this is a national exhibition, and many big brands are here. I can learn about their products directly, which is much easier than visiting each store one by one."
"In these two days alone, I have come into contact with hundreds of products, and I feel they are all good."
Lin Yifeng continued: “Although some brands are only famous in certain regions, I think their products have great prospects.
It is much easier to negotiate cooperation with these brands than with the big brands. I have already screened some and feel that long-term cooperation can be achieved. "
As he spoke, Lin Yifeng handed Zhou Qi a clip.
When I opened it, I saw it was filled with business cards. Next to each business card was a detailed note written by Lin Yifeng, including product, company, market information, performance at the exhibition, and customer feedback.
Among them are some supermarket brands that Zhou Qi is familiar with, but some of these brands have not yet fully emerged.
As Lin Yifeng said, it is easiest to cooperate with these brands before they really grow. It must be admitted that Lin Yifeng has made significant progress in business.
"Do you have a specific plan?" Zhou Qi asked.
"Brother-in-law, I still want to discuss this with you."
Lin Yifeng said: "I want to adopt your franchise model, but not for supermarkets, but for franchise cooperation among various brands."
According to my brother-in-law's previous advice, the key to a supermarket's success is to bring together many brands and provide customers with a one-stop shop where they can buy all the goods they need.
This means that our supermarkets must not only have the products that customers want, but also unique products that cannot be found anywhere else.
Therefore, we are working hard to attract more brands to join us, ensure that the products are of high quality and more attractive prices. Of course, this is not something that can be achieved overnight.
“My plan is to first launch the supermarket project in Beijing, a city where many brands gather.
As long as we build up the brand reputation of the supermarket in Beijing and carry out publicity and cooperation negotiations based on this, the core competitiveness of the supermarket will increase rapidly as more and more brands join in.
With the support of these brands, it will be smoother to open branches in the future.”
“As for profits, we plan to adopt a proportional commission method. However, during this process, I especially need my brother-in-law’s support in freight.
Solving the logistics problem will make negotiations smoother and enable us to obtain more favorable price conditions.”
Hearing this, Zhou Qi smiled slightly.
He believes that although Lin Yifeng's ideas are still immature, his enthusiasm should not be discouraged.
Overall, this idea is acceptable. More importantly, he hopes that Lin Yifeng can try it himself, because only through practice can one truly learn something.
"Whatever resources you need, just let me know."
Zhou Qi smiled and handed the notebook to Lin Yifeng: "Go ahead and do it."
Lin Yifeng took the notebook and said, "I still need to think about the details, but I think the general direction is correct."
He was very interested in a foreign brand mentioned by his brother-in-law before and hoped to have a chance to learn more about it.
Afterwards, Lin Yifeng proposed the idea of creating a new brand and shared his idea for the name.
When Zhou Qi heard the name "Wonima", he looked helpless until Lin Yifeng explained that it was just a joke and that "Chuan Baihui" had actually been chosen.
Next, they discussed how to introduce more brands into supermarkets and future plans.
Lin Yifeng realized that his brother-in-law had actually considered everything for him.
At this time, Liang Ranran appeared behind them, quietly eating cashews, waiting to be discovered. Lin Yifeng noticed her first, and Zhou Qi turned and looked in the direction Lin Yifeng was looking.