kingnovel Chapter 582 Market Research
Chapter 582 Market Research
Chapter 582 Market Research
Duan Yujing's eyes gradually sharpened: "For new products, we will provide comprehensive after-sales service and market support."
If you don't even have the courage to try, then you can only watch others make this money.
The two sides went back and forth, neither willing to give in, and the atmosphere reached a stalemate.
......
Gu Suiwan and Shen Jiaxu's dessert franchise stores have opened many locations across the country.
However, as operations progressed, problems gradually emerged.
Upon receiving the news, Gu Suiwan and his team rushed to the franchise store immediately.
The shop is decorated in a warm and elegant style, with light pink walls, soft and warm lighting, and the sweet aroma of desserts filling the air.
However, Gu Suiwan's brows were tightly furrowed.
She looked at the sales data report with a worried expression on her face.
“This month’s sales have dropped significantly compared to last month, and customer feedback hasn’t been very good either,” Gu Suiwan said to Shen Jiaxu.
Shen Jiaxu stood beside her, also looking at the report.
His brows furrowed into a deep frown: "I've noticed that too. I've talked to some customers, and they think our desserts are too sweet and they get tired of eating them."
"What are we going to do? We've always made it according to the standard recipe," Gu Suiwan said anxiously.
"It might be a regional difference. Southerners prefer milder flavors, and our desserts are too sweet for them," Shen Jiaxu analyzed.
To find out why, they decided to delve into the tastes and consumption habits of local consumers.
They abandoned the traditional questionnaire survey method and instead adopted a more novel market research approach.
On the bustling commercial street of this northern city, people come and go in a lively atmosphere.
Gu Suiwan and Shen Jiaxu, along with several shop assistants, set up an exquisite dessert tasting stall on the street.
The stall was filled with all kinds of dessert samples, each one like a small and exquisite work of art.
Under the parasols, the desserts shimmered enticingly in the sunlight, as if beckoning to passersby.
Gu Suiwan wore a light blue dress, the hem of which swayed gently in the wind, like a flower blooming in a breeze.
She stood in front of her stall with a sweet smile on her face, enthusiastically introducing herself to passersby: "Hello, we are a dessert shop, and we are having a tasting event for our new products. Welcome to come and try them."
However, things didn't go as smoothly as they imagined.
Some passersby glanced at it briefly and walked away, while others took a bite and showed expressions of dissatisfaction.
After tasting a piece of chocolate cake, an older woman frowned and said, "This is too sweet, it's cloying. We northerners aren't used to eating such sweet things."
A young man shook his head and said, "This texture is too delicate. I still prefer desserts that are a bit chewy."
Hearing these feedbacks, Gu Suiwan felt a little disappointed, but she still kept smiling and thanked everyone repeatedly.
Shen Jiaxu walked over, gently patted her shoulder, and comforted her, "It's okay, this feedback is valuable. At least we know where the problem lies."
They decided to expand the scope of their research beyond just the commercial street.
So they went to the local communities, schools, and office areas.
The school gate.
Children poured out of the school gates after school.
Gu Suiwan, holding a dessert sample, walked towards a group of students.
"Kids, come and try our desserts, they're free!" Gu Suiwan said with a smile.
The children rushed forward, each reaching for a dessert.