kingnovel Chapter 444 Redeployment, Arranging Spring Chapter Advertisements
Chapter 444 Redeployment, Arranging Spring Chapter Advertisements
"Comrades, our county received special praise at the city's year-end summary meeting... This is a good start!"
In the coming year, we must work even harder, achieve better results, and improve our ranking to the middle!
The main purpose of today's meeting is to make some adjustments to the development of the industrial park and related supporting projects.
When we were planning the industrial park, we didn't give sufficient consideration to the issue of land quotas.
We can't get approval for even a small amount of land per mu (unit of land area), and even that exceeds the province's annual industrial land quota, so they won't approve it for us.
Therefore, we need to adjust the scale and application scale.
For now, we can only proceed according to the mu (unit of land area).
This amount of land cannot be declared all at once; it must be declared in four separate applications.
In other words, our industrial park will be built in four phases.
When we started, the area we could build on was only 3750 mu.
Therefore, in the first phase, we can only requisition 3750 mu of land in the industrial park and additional land required for construction.
In addition, we need to prioritize solving the traffic problem and immediately begin transitional reinforcement of the old road from the county seat to Sandu County.
At the same time, the planning for the first-class six-lane dual carriageway main highway from the county seat to Xingpu Town in Sandu County, the 110kV lines from Linqiong and Sandu to the industrial park and the county seat, and the water pipeline route from the Guanjiang River main canal to the industrial park and the county seat will be completed as quickly as possible.
Then immediately report it to the city.
They began raising funds, and construction started immediately after the city approved it.
After returning to Xichun County, Qi Tongwei reported to Liao Changyong and then immediately convened an office meeting.
"Yes, County Chief Qi!"
Everyone nodded.
“关于资金，让希春集团凑出10亿来，用于1级公路、110kV双线路和13万m3/天的净水站和输水管道的建设。”
Qi Tongwei said.
We'll talk about the main construction of the industrial park later; let's solve the water, electricity, and transportation issues first.
"Yes, County Chief Qi!"
Everyone nodded.
After the meeting, Qi Tongwei called Jiang Xiangrong over.
"County Chief Qi, you wanted to see me?"
Jiang Xiangrong asked.
"Do you have any plans regarding advertising and promotion during the Spring Festival?"
Qi Tongwei asked.
With less than a month until Chinese New Year, we need to quickly arrange the advertising and promotional activities for the holiday period.
The Spring Festival Gala attracts a large audience, making it the perfect opportunity to promote products.
"I already have a few preliminary plans. I've secured prime-time advertising slots on provincial and municipal TV stations during the Spring Festival!"
Jiang Xiangrong said.
After two or three months, he has become familiar with the advertising departments of provincial and municipal TV stations and is confident that he can secure advertising slots during prime time during the Spring Festival.
"That's not enough. During the Spring Festival, the advertisements need to be played 24 hours a day, especially during the Spring Festival days."
In addition, we should also secure the midnight countdown advertisements and title sponsorships for the Spring Festival Galas of provincial and municipal TV stations to maximize the promotional effect!
In addition, we also secured 24-hour advertising slots on other city TV stations during the Spring Festival, as well as midnight countdown ads and title sponsorships for the Spring Festival Gala.
This way, it can cover every prefecture-level city in the province.
However, that's not enough.
We need to secure 24-hour advertising slots on television stations in several surrounding provinces during the Spring Festival, as well as midnight countdown ads and title sponsorships for the Spring Festival Gala.
In this way, our county's products can gain recognition in the surrounding provinces.
Finally, and most importantly, we secured the 24-hour advertising slots on the national television station during the Spring Festival, as well as the midnight countdown advertising and title sponsorship for the Spring Festival Gala.
In this way, our county's products can be known to people all over the country, greatly increasing our brand awareness.
Moreover, you can't just target one product; you need to target two or three.
Food companies advertise their instant noodles, soft drink companies advertise their tea beverages, and liquor companies advertise their affordable pure grain liquor.
Qi Tongwei said.
The advertisement must be rolled out in the province and surrounding provinces in order to quickly gain brand awareness in those areas.
This will boost the sales of these companies' products within the province and open up markets in surrounding provinces.
Advertising on the most influential national television station, taking advantage of the highest-rated platform, the National Television Spring Festival Gala.
Instant noodles, tea drinks, and pure grain liquor can quickly spread throughout the country, and the Xichun brand will become a household name overnight.
The exposure effect of the Spring Festival Gala advertisements on the national television station will directly boost the sales of Xichun Group's food company, soft drink company, and liquor company.
Sales will increase significantly in a short period of time, and the brand will expand from local to national, becoming a dark horse in the industry.
"Okay, County Chief Qi! However, this will make the advertising costs very high!"
Jiang Xiangrong said.
According to Qi Tongwei's request, the advertising fee will increase by ten or even dozens of times.
"Spending more money is fine; what we need is to quickly increase brand awareness and boost sales!"
Later you'll find that our promotional efforts were absolutely worthwhile!
Qi Tongwei said.
As television has become a common household item, advertising on television stations has become increasingly effective, and advertising fees have also risen accordingly.
Looking back in a few years, the advertising costs that seem high now will actually be very cheap.
In a few years, many people will regret not gritting their teeth and spending money on advertising this year.
After all, this year we gritted our teeth and spent money on advertising, which increased brand awareness and brought in a lot of orders.
A few years later, advertising costs had increased several times over, making it even more unaffordable.
Next year, Jiang Xiangrong will discover just how much benefit his work before the Spring Festival will bring to the Xichun Group.
This is also why Qi Tongwei launched the "Big Prize Marketing" campaign.
Originally, Qi Tongwei planned to use winning a big prize to expose the products of several companies in Xichun County, thereby increasing their brand awareness.
Because this is the most cost-effective way.
But now that Xichun Group has money, it can't use the same tactics it used when it was broke to promote and advertise.
We need to promote and publicize it like a nouveau riche, aiming for overnight fame.
This is the most efficient way.
"Yes, County Chief Qi!"
Jiang Xiangrong said.
His knowledge and experience were no match for Qi Tongwei's; he could simply do whatever Qi Tongwei said.
"Please check if the packaging of the food company, soft drink company, and liquor company has been designed according to my previous requirements."
If they don't have it, tell them to hurry up. If they do have it, then do as I say!
Get the provincial TV stations on board as soon as possible, and then start negotiating partnerships with TV stations in neighboring provinces.
Then, I'll take you to the national television station to discuss cooperation.
Qi Tongwei said.
The provincial TV stations no longer need Qi Tongwei's help; Jiang Xiangrong can handle them. As long as the money is right, he can also acquire TV stations in neighboring provinces.
National television is fine even without connections, but it will take time.
"Yes, County Chief Qi!"
Jiang Xiangrong nodded.