God of Sprint

Chapter 556 Anta's new move! Signing Gao Yuanyuan!

The dinner was still boring and uninteresting, with all kinds of bowing and toasting to the leader. When the leader patted your shoulder and said something sympathetic to the subordinates, you had to nod and say yes, saying the leader was right.

However, after finishing the official activities, Zhao Yun, Su Bingtian and a few others called Xie Zhenye who was at home, and the brothers went to KTV to sing for a while.

Xie Zhenye obviously came here to eat the big guys, that's a lot of work. The brothers are still very happy to be together, especially this time they have achieved such a good result.

This time everyone is rich, and Su Bingtian and his friends have also changed their cars and all drive luxury cars.

Zhao Yun received a prize of 9 million yuan in this Asian Games, Su Bingtian received 5 million yuan, and Mo Youxue and Wu Zhiqiang received 3 million yuan. This does not include the various endorsements they will have in the future. Yili and Wahaha will sign contracts with them. Later, Yunduo Company used the connections of the TV station to arrange many interviews for them.

Of course, the one who made the most money was Zhao Yun. Zhao Yun signed them to Anta and got a share of the contract. Their endorsement of Anta led to a surge in sales, and Zhao Yun made another fortune as a shareholder. Zhao Yun made money on both ends.

Now, with Zhao Yun as its golden opportunity, Anta's market value is rising rapidly, and it has surpassed Li Ning to become the largest sports brand in China.

With the explosive growth in influence of Zhao Yun and others, Anta has become the third largest sports brand in the world. Its overall market value is not far from surpassing Adidas. The top management of Anta is so happy about this that they can't stop smiling.

Because the owners of Fila in Korea suffered losses from their investments in other areas, they had to sell Fila quickly to stop the bleeding of their other companies. They contacted Anta, the company they had been cooperating with for the past few years.

The top management held meetings for several days in a row, preparing to acquire the Fila Sports Products Company in Korea to increase Anta's market value again and try to dethrone Adidas from the second place.

Anta’s senior management immediately went to Korea to negotiate the acquisition.

After arriving in Korea, the representatives of Anta Company had very harmonious negotiations with Fila. The two sides hit it off and finalized the acquisition in just two days.

On the third day, the two sides discussed the acquisition price, and finally Fila sold Fila Sports to Anta for RMB 5 billion.

At this point, Anta went from paying Fila an annual licensing fee of RMB 1.5 million for production to Fila, and now Fila has officially become a brand under Anta.

After the acquisition was finalized, the brand's operating model in the company was discussed. Because Zhao Yun was in charge of endorsement matters, he recommended two people to Anta, one was the national goddess Gao Yuanyuan, and the other was his own artist Liu Shishi. This kind of high-end brand cooperation can not only enhance Liu Shishi's image, but also bring traffic to Liu Shishi. Anta gladly accepted Zhao Yun's suggestion.

He also instructed Zhao Yun to quickly form a team to negotiate endorsement cooperation with Gao Yuanyuan and Liu Shishi.

Now that all the acquisition dust has been settled, Zhao Yun immediately formed a team to negotiate for the endorsement. Zhao Yun also asked someone to contact Gao Yuanyuan.

Gao Yuanyuan has a very high network of contacts in the Beijing circle. In the minds of the public, she also has a strong positive image and a beautiful beauty that is deeply rooted in people's hearts. And she is also the kind of person who can especially promote the brand image, because she has always cooperated with high-end brands in the past, which undoubtedly gives the public a kind of thought that Fila is a high-end brand.

The meeting between Zhao Yun and Gao Yuanyuan was arranged on a quiet afternoon. The sun shone through the French windows onto the sofa in the living room, creating a warm and comfortable atmosphere. Zhao Yun arrived early. He sat on the sofa, holding a magazine in his hand, looking at the door from time to time, looking a little expectant and nervous.

After all, Gao Yuanyuan is a national goddess. Zhao Yun had only seen her on TV before. She played Let's Get Married two years ago, which created a ratings frenzy for TV dramas. It swept away the low tide of TV dramas in those years and brought new vitality to the TV drama industry. That year can be called the year of Gao Yuanyuan. She won major awards at the award ceremonies of major TV stations. It can be said that she won so many awards.

Gao Yuanyuan's arrival made the atmosphere more lively. She wore a simple and elegant long skirt, and the hem of the skirt swayed gently with her steps, as if bringing a fresh breeze. Her smile was warm, kind, and generous, as if it could instantly melt the coldness in people's hearts.

After the two sat down, Zhao Yun was the first to praise: "Sister Gao, your beauty and temperament are really unforgettable. It is my honor to be able to cooperate with you successfully this time."

Gao Yuanyuan smiled modestly and said, "Haha, you're really flattering me. I'm still your fan. I have two hobbies now, one is listening to Guo Degang's crosstalk and the other is watching your competition. I also look forward to working with you. I believe that with our joint efforts, we will be able to create even more brilliant results."

After a few words of flattery and casual conversation, the two began to get down to business.

"I'm going to tell you something in advance. The person you'll be endorsing together this time is Liu Shishi from our company. Do you mind?" Zhao Yun still had to make these things clear to Gao Yuanyuan in advance. After all, Gao Yuanyuan's status was too high, and it would make them uncomfortable if people of their status cooperated with someone who was not as famous as themselves.

Unexpectedly, Gao Yuanyuan laughed and said generously, "Liu Shishi is very good. I know your concerns. I am married now, and I will not have much time to act in the entertainment industry in the future. It is time for newcomers to come to the fore. I am quite optimistic about Liu Shishi. I like her acting very much."

Zhao Yun was completely relieved when he heard Gao Yuanyuan say this, and then Zhao Yun talked about the details of the cooperation. He introduced the Fila brand concept, product features and future development direction in detail, and expressed the hope that with the help of Gao Yuanyuan's influence and positive image, the brand's popularity and reputation can be further enhanced.

Gao Yuanyuan listened carefully and nodded from time to time to show her agreement. She said that she admired the brand's concept and products very much and was willing to work hard for them. She believed that as long as both parties cooperated sincerely and worked together, they would be able to achieve satisfactory results.

As the conversation deepened, the atmosphere between the two became more and more harmonious. Zhao Yun felt Gao Yuanyuan's sincerity and enthusiasm, and was deeply impressed by her professionalism and keen insight. He believed that this cooperation would be a pleasant and successful experience.

After Gao Yuanyuan was confirmed, the entire Fila company's marketing was considered to be half successful. Zhao Yun explained the situation to Liu Shishi, who was very happy to cooperate with Gao Yuanyuan and readily agreed.